Starting his career as a dualist, Max has explored every corner of the research world but ultimately found his true passion lied in the qualitative sphere. Driven by a desire to dig deeper into why people do what they do, Max thrives on uncovering insights that reveal the human story behind the numbers. He has experienced all sides of the research world but found that his true passion lied in the qualitative.
With his well-rounded background, Max serves as a unique connector between quantitative and qualitative research, ensuring a smooth transition between the two. He takes pride in creating harmony between these methodologies, delivering strategic and actionable outcomes every time.
Max has partnered with a wide range of clients across commercial and government sectors, giving him a broad cultural lens and the ability to adapt his expertise to any industry or audience.