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Stuart Malcolm

Senior Associate Director, Qualitative

With over a decade of experience, Stu brings a sharp commercial lens and a deep curiosity for people and culture. Having worked in both London and Australia, he’s partnered with leading brands across numerous categories to uncover insights that drive real business impact.

Stu’s expertise spans brand strategy, communications, innovation, shopper journeys and cultural strategy — always with a focus on identifying growth opportunities hidden in complex, often messy, human-ness. He’s a natural facilitator, equally at home in the field as he is in the workshop room, and has a particular passion for ethnographic research that goes beneath the surface.


Thoughtful, strategic and inquisitive, Stuart thrives on helping clients see things differently — and act on it.

 

  • Stu likes to surf - not that he's good at it.
  • He's got an ever growing record collection spanning soundtracks of 80s horror films - it's all about the synths, 80s Soul, disco and er... Techno.
  • Having lived in London, Glasgow, Leeds and now Sydney his accent is a bit 'mixed'.
  • Specialist quiz topic - zombie films.
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