This year’s award season marks a milestone for Nature. Our journey from a research agency to a multidisciplinary advisory firm has reshaped not only how we work but also how our story is told.
Nature received seven nominations across Australia’s leading industry awards, acknowledging a year of growth, transformation and measurable results.
The shortlistings span both the B&T Awards 2025 and The Research Society Awards 2025, celebrating excellence in research, effectiveness, thought leadership and culture.
We're proud to say we were shortlisted in every category we entered.
FY25 marked one of the most significant shifts in Nature’s 19-year history as the business evolved from a leading quantitative research agency into a multidisciplinary, tech-enabled advisory partner.
Over the past year, we have expanded our capabilities across multiple fronts:
FY25 was not only a year of transformation but also one where we continued to deliver for our clients. We partnered with 157 organisations, including 38 new relationships and 60 that have spanned more than five years.
Our culture continues to power our growth, individually and collectively. It sits at the heart of how we work and who we are, reflected in our B&T nomination for People and Culture.
With more than 20 new appointments, we achieved the fastest expansion in our 19-year history, strengthening expertise across research, behavioural science, marketing science and cultural intelligence. This scale reflects growing demand for evidence-based advice and confidence in our multidisciplinary model.
As Nature approaches its 20th anniversary, our ambition remains unchanged: to set a new benchmark for excellence looks like in the research industry, offering our people and clients the very best the market has to offer.